With over 2.8 billion YouTube views and 2.2 million subscribers*, TuTiTu is one of the platform’s most watched animation channels. Young viewers are introduced to a friendly red hovercraft named TuTiTu who guides them in exploring the basic ‘building blocks’ of the world. In each episode, colourful shapes are transformed into a new and exciting toy, prompting the child to call out the toy’s name. TuTiTu’s videos teach toddlers new vocabulary, fostering curiosity and creativity. It is available in 16 languages.
The agreement will see Momedia create new packages and originals for broadcast and subscription services and repackage over 200 episodes into program blocks and distribute them across EST, VoD & SVoD platforms globally. Momedia will also support the release with social media marketing campaigns, promotional activity and additional brand licensing opportunities
The company will also develop a TuTiTu app that will feature exclusive and downloadable content and bring TuTiTu to users across emerging markets. Momedia will provide Twist Animation with real time analytics, monitoring live information on content sales performance and transactional data via a proprietary web based dashboard tool.
“We’re delighted to be working together with such an innovative preschool brand as TuTiTu” said Momedia’s CEO Lucas Bertrand. “Twist Animation has shown how to create a kids phenomenon on YouTube and we’re looking forward to bringing their content to paid digital platforms around the world”.
“This new journey with Momedia is very exciting for us” commented Twist Animation co-founder Yossi Dahan. “Children’s entertainment is an ever-growing field and this is excellent timing for a fruitful collaboration of our and Momedia’s different expertise fields.”
Operating a disruptive model globally in the digital distribution sector, Endemol Shine-backed MoMedia recently announced deals to distribute content from major kid’s rights owners including DreamWorks Classics and Hasbro Studios catalogue.