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MoMedia Signs Digital Distribution Deal With Hasbro Studios


MoMedia, the digital distribution and VoD content marketing company has secured a deal to distribute titles from Hasbro Studios, the global content leader and producer of TV shows based on Hasbro’s world class brands, including ’Transformers’, ‘My Little Pony’, ‘Littlest Pet Shop’ and ‘Family Game Night’.

The agreement will see MoMedia repackage and distribute major animated TV franchises from Hasbro Studios in multiple languages including ‘Transformers: Rescue Bots’ and ‘G.I. Joe: Renegades’.

Momedia will manage the digital distribution across transactional VoD platforms worldwide excluding the USA, Australia and New Zealand.

MoMedia will support distribution activity with social media, marketing campaigns and in-platform promotions. The company will provide Hasbro Studios with real time analytics, monitoring live information on content sales performance and other key data via a proprietary web based dashboard tool.

MoMedia aggregates documentaries, kids TV programming and localised Hollywood content such as ‘Dallas Buyers Club’, ‘3 Days to Kill’, ‘Dumb and Dumber To’ and ‘Philomena’ across major global and local VoD platforms, including iTunes, Google Play, Amazon Instant, Xbox, Samsung and Hulu.

“Momedia’s goal is to disrupt the current industry model and create a new standard in digital distribution and marketing. We’re delighted to announce this major deal with Hasbro Studios to monetize their highly successful franchises including ‘Transformers: Rescue Bots and ‘G.I. Joe: Renegades’ across transactional VoD platforms around the world ” said Lucas Bertrand, CEO of MoMedia.

“Our goal is to bring our beloved and iconic brands, such as ‘Transformers’ and ’My Little Pony’, to kids and families anywhere they are consuming content, through immersive storytelling across multiple platforms” said Finn Arnesen, SVP of Global Distribution for Hasbro Studios. “We’re very excited to be working with MoMedia to help to continue and accelerate our global distribution strategy”.

Operating a disruptive model globally in the digital distribution sector, Endemol Shine-backed MoMedia recently announced a deal to distribute titles from DreamWorks Classics TV catalogue.