Aiming to set up a flagship franchise set for worldwide sales of hit kids property Talking Tom, video-on-demand (VOD )content management company MoMedia has sealed a global digital distribution deal with Outfit7.
Under the terms of the three-year deal, the global family entertainment firm will distribute the digital rights on local and worldwide transactional EST and SVOD streaming platforms. On these platforms the range of Talking Tom apps to date have been downloaded over three billion times along with subscription video-on-demand (SVOD) streaming platforms.
The deal for the new 52×11’ CGI animated series is seen as the first step in an on-going relationship between MoMedia and Outfit7. MoMedia will aim to expand the audience reach for the series from its home on YouTube and will package and crucially promote the property across all relevant SVOD services. Traditional broadcast distribution is being handled by UK-based independent kid’s distributor Jet Pack.
“[We are] excited to work with MoMedia TV to further our strength and presence on video platforms around the world,” commented Cindy Sung Eun Um, Outfit7 MD Korea and VP of commercial operations Asia. “We believe the partnership will enable us to grow our reach across a diversified bouquet of digital platforms, allowing us to deliver the popular Talking Tom and Friends animated series to more family audiences, creating more fun for everyone.”
Added MoMedia CEO Lucas Bertrand: “We are moving forward rapidly with our mission to be the world’s No 1 independent distributor of quality children’s content on to digital services. This latest deal for Talking Tom and Friends, which is fast becoming a truly platform-agnostic phenomenon, sits very sweetly in that story. Talking Tom is generating a massive audience and this plays to our strengths in taking another great brand from YouTube and expanding its reach to other audiences. We’re very happy to join the A-list onscreen and off-screen talent that has made this brilliant franchise a global success.”